About Us

Our Mission

We’re on a mission to make the world a significantly healthier place by creating a long-lasting,multi-generational impact. This means we’re striving to make fitness and nutrition simple, enjoyable, and flexible for individuals, their families, and future generations.

Who We Are

Sworkit is a premium digital health and fitness company founded in 2012. We provide workouts, customizable plans, and resources that allow people to adopt and maintain healthy habits for life. With a custom combination of strength, cardio, yoga, and stretching workouts, we make it simple for millions of people to get in the best shape of their lives and stay in the best shape of their lives anytime, anywhere.


Our Sworkit Fitness products are App Store leaders. We have an average rating of 4.6 stars on both iTunes and Google Play, and over 100,000 5-star reviews. Our main Sworkit Fitness app alone has been touted as a leading fitness app by, not only major media outlets, but celebrities and everyday folks too.

Sworkit was ranked #1 in a scientific study by the University of Florida of 30 iOS fitness apps. In this study, Sworkit was the only app found to meet the majority of guidelines established by the American College of Sports Medicine.

Our two core products

Sworkit Fitness

A digital fitness app that offers customizable and pre-planned aerobic, strength, resistance and flexibility workouts. Available on smart mobile devices, the web, and Apple TV.

Sworkit Kids

A free digital fitness app ideal for elementary school students

Social Impact

We also have a Sworkit Youth Initiative, where we provide free fitness technology for students, teachers, and coaches across the globe. With the help of partners, we aim to cut the rate of childhood obesity in half by the year 2026. Visit sworkityouth.com to learn more.

Our Executive Team

Greg Coleman

Chief Executive Officer & Co-Founder

Ben Young

Chief Innovation Officer & Co-Founder

Ryan Hanna

VP of Product & Co-Founder

Ben Simmons

VP of Engineering

Rynnie Cotter

Operations Manager & Director of Sworkit Youth Initiative

Our History

  1. 2012

    Sworkit is Born

    Nexercise, Inc. acquires the app and rebuilds the platform.

  2. 2014

    Sworkit is Reborn

    Nexercise, Inc. acquires the app and rebuilds the platform.

  3. 2015

    Sworkit Kids Launch

    Sworkit launches Sworkit Kids – a free fitness app for children ages 4–13.

  4. 2016

    Jan 2016: New Business Model

    Sworkit subscriptions debut.

  5. 2016

    Feb 2016: Shark Tank Appearance

    Greg Coleman and Ben Young appear on Shark Tank where they verbally accept the largest tech deal at the time on the show.

  6. 2018

    Sworkit Youth Initiative

    Sworkit launches Sworkit Youth Initiative with a goal of reducing childhood obesity 50% by 2026.